GEO: how to get cited by ChatGPT, Perplexity and AI Overviews

Generative engines — ChatGPT, Perplexity, Gemini, Google's AI Overviews — don't rank pages. They read the web, synthesize an answer, and cite a handful of sources. Generative Engine Optimization (GEO) is how you become one of those cited sources, instead of invisible training data.

Be quotable, not just rankable

Models lift sentences that are self-contained, factual and confident. Hedged, padded copy gets summarized away; a crisp, specific statement gets quoted verbatim — with your name attached.

• State facts plainly, with numbers and specifics wherever you can.
• Define your entities — who you are, what you do, what you're known for.
• Stay fresh; generative engines favour current, clearly dated information.

Give machines a clean map

Structured data (Organization, Service, FAQPage, Article) and an llms.txt file hand models an unambiguous summary of your site. We treat these as first-class — the difference between being understood and being approximated.

Citations compound

Every time an engine cites you, it reinforces your authority for the next answer. GEO is a flywheel: clarity earns citations, citations earn trust, and trust earns more citations.